Fashion Revolution is a global movement that runs all year long.
We celebrate fashion as a positive influence while also scrutinizing industry practices and raising awareness of the fashion industry’s most pressing issues. We aim to show that change is possible and encourage those who are on a journey to create a more ethical and sustainable future for fashion.
Fashion Revolution strives to be action-oriented and solution focused. Rather than making people feel guilty, we help them recognize that they have the power to do something to make a positive change.
We often call ourselves “pro-fashion protesters” because we love fashion and want to see it become a force for good.
We try to always be bold, provocative, inquisitive, accessible and inclusive. We tend to avoid negative protesting, victimizing and naming and shaming. We do not target specific individual companies because we believe that the industry’s problems are bigger than any one company’s actions. We do not advocate boycotting simply because we don’t see it as an effective way to achieve systemic change.