Automated driving, electro-mobility, on-demand mobility and connectivity-mobility have never been so fascinating – and automobile advancement never so exciting and promising – as it is today. With, the international website for BMW, we would like to create a platform that brings you closer to this fascination and the latest technological trends. With content focusing on topics like mobility, stories of past and recent milestones, facts about historic, recent and future BMW models.
For our final project for this class, we were tasked to create an annual report for a company of our choice. I have chosen BMW for this project. Incorporated throughout this annual report are the company colors and font. As BMW is a German company, I chose a bold yet clean aesthetic for their annual report to represent their brand.